Fractional Marketing Analytics Manager
Implementation, reporting, analysis, and A/B testing coordinated by a dedicated analytics manager using Agile delivery.
Every month we review marketing plans and site changes to ensure smooth and continuous collection of quality data. We then choose a major project from the services listed below along with incremental data quality improvements totaling the number of points purchased for the month.
Implementation
Your manager will work with you to articulate your objectives and goals in order to create a measurement plan for your campaigns and strategies and collect the necessary data.
Reporting
Get dashboards showing your progress against your measurement plan and help you understand at a glance how your marketing initiatives are performing or more advanced visualizations to suite specific needs.
Analysis
Advanced data analytics in Excel or Python focused on identifying opportunities and quantifying their potential impact.
A/B Testing
Expand on opportunities identified through analysis with A/B tesing.
