Implementation, reporting, analysis, and A/B testing coordinated by a dedicated analytics manager using Agile delivery.
Every month we review marketing plans and site changes to ensure smooth and continuous collection of quality data. We then choose a major project from the services listed below along with incremental data quality improvements totaling the number of points purchased for the month.
Capture data needed to track key performance indicators by developing a measurement plan to align organisational objectives with data collection.
Understand at a glance how your marketing initiatives are performing against your measurement plan through custom dashboards.
Identify opportunities and quantify their potential impact through advanced data analytics in Excel or Python.
Quantify the impact of opportunities identified through analysis with A/B testing.
Expert advice on data quality setting the foundation for long-term data success.
Basic analytics services for budget-consious businesses.
A part-time analytics team supporting your marketing data needs.
|1||Event, goal, filter, add a tag|
|2||Basic tag customization|
|5||Analysis in GA with GA visualization||Testing landing page copy changes|
|8||Simple dashboard||Analysis in GA with Excel/Python/Data Studio visualization|
|13||Integrate external data to GA; advanced tag customization||Advanced dashboard||Basic Excel/Python analysis||Testing landing page design|
|21||Advanced Excel/Python analysis|