With experience managing both demand generation tools like marketing automation and customer relationship management systems and analytics tools, Caret Juice is ideally suited to ensure that your core lead generation systems share data in ways that facilitate analysis.
Our pricing and scale is best suited to small companies looking for analytics expertise while building processes that will scale with the company.
Caret Juice analytics projects that don't lead to action, or inaction where the expense isn't justified, are failures.
Most business data only correlate with desired outcomes. To understand causation, you need to listen to your customers and not just the data they generate.
Lightweight, well-designed analytics processes support a culture that promotes action based on a shared understanding.
I have over 12 years experience working on the tech and data side of marketing primarily with business to business companies. I'm also a Chapter Leader for the Digital Analytics Association in Vancouver and a speaker in the local analytics community.
I am a lifelong cyclist who has never owned a car so that probably qualifies me as a little crazy.