dBT-GA4 On-Demand Training, Coaching, and Implementation Services

Build up your in-house analytics capabilities or contract services with one of the original developers of the dbt-GA4 package.

On-Demand Training

Intro to dBT-GA4

Free, introduction dbt, dbt-GA4

This course is intended for analysts and business users who want to understand what to expect from using dbt-GA4 and what alternatives exist.

dBT-GA4 Setup

Free, basic dbt-GA4 implementation

This course is intended for analysts who want to start using the GA4 BigQuery export for reporting, machine learning, or sending web data to other platforms via reverse ETL.

Advanced DBT-GA4

On-demand course ($799 USD)

Dive into the intricacies of dbt, BigQuery, and Git and manage your data warehousing projects with the professionalism your clients and stakeholders expect.

Coaching

Advanced DBT-GA4

Six custom one-on-one sessions ($2699 USD)

The Advanced dbt-GA4 Coaching package covers roughly the same content as the Intro and Advanced On-Demand sessions but with customization to suit the learner’s needs and the development environment.

Implementation

GA4, DBT & BigQuery Implementation

Implementation Services

Ads and analytics tagging and data engineering from one of the main authors of the dbt-GA4 package.

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Values

Over the years of working with and in analytics and marketing teams, these are some of the values that I have learned to appreciate.

Analytics Supports Action

Analytics project that don’t lead to action, or inaction where the expense isn’t justified, are failures.

Appreciate Causation

Most business data only correlate with desired outcomes. To understand causation, you need to listen to your customers and not just the data they generate.

Process Supports Culture

Lightweight, well-designed analytics processes support a culture that promotes action based on a shared understanding

Focus on Outcomes

Making the effort to understand the desired outcomes at the start of a project greatly increases its chances of success.